‘The end of China’s cheap denim dream’

“Only the fittest will survive. And they will have to go upmarket and stop making cheap clothes,” said Zhan Xueju, the powerful head of the local Denim Association.”

“Meanwhile, the price of cotton has sky-rocketed to levels not seen for 30 years. Floods in Pakistan and Australia, an export ban from India and now the wave of revolutions across the Middle East has made cotton unaffordable.”

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